Level of teaching pedagogical competences perceived by university students
DOI:
https://doi.org/10.37711/desafios.2019.1.2.74Keywords:
administration, management, brand, positioning, processesAbstract
Objective. To analyze the relationship between research variables “administrative management” and “brand positioning” at Instituto Juan Bosco in Huanuco, during the first academic semester of 2018. Methods. Research focus was quantitative and its design was non-experimental, data was collected through an opinion poll to find out behavior of the study variables in students of said educational institution.Results. A strong positive relational level (0.758) was obtained. It was interpreted with Pearson correlation coefficient, which shows that there is a relationship between the variables. It allowed to understand that an adequate administrative management will help positioning the brand of Instituto Juan Bosco in the huanuquenian market. Conclusions. There is a significant relationship between “administrative management” and “brand positioning” in the educational company Instituto Juan Bosco de Huanuco.
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