Endomarketing as a management strategy in the private sector
DOI:
https://doi.org/10.37711/rcie.2021.1.1.2Keywords:
marketing, market, organization and management, work, motivation, labor marketAbstract
Objective. The purpose of the research was to learn how endomarketing is developed as a management strategy in a private sector company. Methods. The study had a quantitative approach and a simple descriptive design. The data collection instrument was a questionnairethat measured the following dimensions: responsibility, incentives, work environment, aptitude, communication and motivation, belonging to the endomarketing variable. The population and its sample consisted of 20 collaborators belonging to the Photo System company. Results. The results show that 73.68 % of the respondents demonstrate an average knowledge of endomarketing and its implication in the development of the company. Conclusions. It is evident that the level of endomarketing and its use within private organizations in Huánuco is regular, thus indicating its importance for the achievement of the organizations' objectives.
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