Innovacion Empresarial

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CONVOCATORIA DE REVISORES Y PUBLICACIÓN 2025

2024-04-15

Read more about CONVOCATORIA DE REVISORES Y PUBLICACIÓN 2025

Current Issue

Vol. 5 No. 1 (2025): Revista Innovación Empresarial (ene-jun)

View Vol. 5 No. 1 (2025): Revista Innovación Empresarial (ene-jun)

Published: 2025-03-26

Editorial

Knowledge management and intellectual capitalfo research in universities

Jorge Luis López Sánchez

Artículos Originales

Marketing mix and brand positioning: the case of the Innovadent company in Huánuco, Peru

Kelly Yanina Trujillo Cabrera, Luis Henrry Barrueta Salazar
Immersive advertising and retail marketingstrategy in Huancayo, Peru

Adrián Oscar Berrospi Paredes
Merchandising as a strategic tool for sales and profitoptimization of physical space in neighborhood stores

Mayra Yasmina Espinoza Arauz, Mónica Faviola Cruzati Moreira, Miguel Alberto Romero Zambrano, María del Mar Hidalgo Cedeño, William Renán Meneses Pantoja
Ethics in public management and labor commitment in the Regional Government of Huanuco, Peru

Sally Jaqueline Quijano Zerpa
Attitudes towards savings from the perception of a Mexican sample

Emerson López-López, Laura Cristina López Gómez, Leslie Johana Chevez Santiago
Metodología FTC para renovación de activos mediante leasing financiero en transporte de carga pesada

Eleazar Mendoza-Ruíz1
- PDF (Spanish)

Case study

Transformational leadership and technological disruption: the case of Blockbuster and Netflix

Pablo de Jesús Vindas Acosta

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