The Scientific Journal of Business Innovation (ISSN: 2810-8507-Online, DOI: 10.37711/rcie) is a journal published by the Faculty of Business Sciences in coordination with the Programs of Business Administration, Accounting and Finance, Marketing and International Business, Tourism, Hotel Management and Gastronomy of the University of Huanuco, Peru. It is a peer-reviewed journal, published every six months and has been published continuously since its creation in 2021. It publishes unpublished articles related to the field of social sciences, business, management and accounting; from a Latin American perspective. It is distributed in electronic format, with free access to full text, through its web page: http://revistas.udh.edu.pe/index.php/rcie/. The journal is currently included in the Google Academic database, Base, Latin Rev, World Cat.
a. Los autores conservan los derechos de propiedad intelectual (copyright) de las obras publicadas, cediendole a la revista el derecho de primera publicación. b. Los autores retienen sus derechos de marca y patente, y también sobre cualquier proceso o procedimiento descrito en el artículo. c. Los autores retienen el derecho de compartir, copiar, distribuir, ejecutar y comunicar públicamente el artículo publicado en la revista Innovación Empresarial (por ejemplo, colocarlo en un repositorio institucional o publicarlo en un libro), con un reconocimiento de su publicación inicial en la revista Innovación Empresarial. d. Los autores retienen el derecho a hacer una posterior publicación de su trabajo, de utilizar el artículo o cualquier parte de aquel (por ejemplo: una compilación de sus trabajos, notas para conferencias, tesis, o para un libro), siempre que indiquen la fuente de publicación (autores del trabajo, revista, volumen, número y fecha).
Es crucial, primero que nada, establecer una definición para el término “ecosistema empresarial”. Según Lozano (2017), varios autores coinciden en que se trata de la interacción dinámica entre diversos actores, como son las empresas privadas, públicas, académicas y gubernamentales, así como otros agentes económicos. Estos actores colaboran o, en ocasiones, difcultan el progreso de negocios y actividades empresariales en una zona geográfca o un país. La aptitud para generar innovación, competitividad y crecimiento económico está directamente relacionada con la calidad de estas interacciones y su alineación estratégica.
Copyright (c) 2025 Christian Paolo Martel Carranza, Blanca Estela Montano Pérez https://creativecommons.org/licenses/by/4.0
Financial inclusion and poverty levels in the Department of Huanuco, Peru, 2025
Objective. To determine the relation among the levels of financial inclusion and poverty in the Department of Huanuco, Peru, 2025. Methods. This research had a quantitative approach and a non-experimental design, with an explanatory, longitudinal or evolutionary level. Since the research was conducted with secondary data, it was not necessary to determine a representative sample. Data related to financial inclusion were extracted from the database of the Superintendencia de Banca, Seguros y AFP, while poverty data were extracted from the Instituto Nacional de Estadística e Informática during the study period. Results. High levels of financial inclusion were found to be inversely related to poverty levels in the Department of Huánuco; furthermore, the explanatory variables regarding access to credit (AC), banking penetration ratio (BAN) and microfinance intermediation ratio (INT) in both models explained 96% of the endogenous variable, poverty levels (monetary poverty [MP] and unsatisfied basic needs [INT]). Conclusions. The signs of the coefficients estimated by the model are in accordance with the signs indicated by economic theory (negative relationship between the three exogenous variables and the endogenous variable); with respect to the relationship between the variables financial inclusion and poverty, when the variables AC, BAN, INT increase by one unit; on the other hand, PM and NBI decrease inversely by -6.127, -0.031, -0.1108, respectively.
Yngrid Karen Ponce Gutierrez Yngrid Karen Ponce Gutierrez
Roberto Ángelo Calero Bravo Roberto Ángelo Calero Bravo
Copyright (c) 2025 Luis Alberto Garcia Rodriguez , Yngrid Karen Ponce Gutierrez, Jimmy Roshimber Bazan Rivera, Roberto Ángelo Calero Bravo https://creativecommons.org/licenses/by/4.0
FTC methodology for asset refurbishment through finance leasing in Heavy haulage
Objective. Apply the FTC management methodology as a systematic tool for asset refurbishment through leasing finance in heavy haulage companies in the Department of Junin, Peru. Methods. A research study with a quantitative approach, applied type, non-experimental design, and descriptive scope was conducted between April 2024 and March 2025. The study population was composed of 36 companies of the sector, classified as contributor principal (PRICO), according to the National Superintendence of Customs and Tax Administration (SUNAT), an intentional sample of 7 companies was selected, among these National Transports S.A. Structured questionnaires and financial registration forms were used as instruments. The data were processed among descriptive statistic and comparative financial analysis. Results. Structural barriers that limit access to financial leasing were identified, as read insecurity (18%) deficient infrastructure (17%) and lack of training (16 %). The application of the FTC methodology enabled improvement in the working capital (increase in 55,8 %), current ratio (26,9 %), net profitability (69,0 %) and EBITDA (33,6 %), as well as optimizing cash flows and reducing financial leverage. Conclusions. FTC methodology improves the preparation of financial files, It facilitates access to leasing and strengthens the operational and financial sustainability of transportation companies.
Eleazar Mendoza-Ruíz1 Eleazar Mendoza-Ruíz1
Copyright (c) 2025 Eleazar Mendoza-Ruíz1 https://creativecommons.org/licenses/by/4.0
Transformational leadership and technological disruption: the case of Blockbuster and Netflix
Objective. Analyze the evolution of the entertainment industry from Blockbuster's business model to Netflix's leadership, contrasting transformational and charismatic leadership approaches, in relation to three key technology trends in the digital era: experiential marketing through immersive technologies, the circular economy and distributed cloud computing. Methodology. For the analysis of the documentation, we used a methodology based on qualitative analysis of an inductive nature, but with a descriptive and analytical approach supported by the review of scientific articles and historical chronology. The study covers the period from 1984 to 2024, with academic sources from indexed journals, business books and business reports. In order to corroborate the data, a triangulation process was applied to contrast leadership theories with technological trends and verify the results of the companies involved. Conclusions. The case study is a mandatory frame of reference for companies globally, as it demonstrates that innovation and adaptation to disruptive technologies is "not optional" but "essential" for economic sustainability. Thus, while Blockbuster clung to transactional leadership and resistance to change, Netflix progressed under ransformational and charismatic leadership, adapting to disruptive technologies. This case is striking, as only companies with strategic vision and innovation capacity manage to remain relevant and sustainable.
Copyright (c) 2025 Pablo de Jesús Vindas Acosta https://creativecommons.org/licenses/by/4.0
Immersive advertising and retail marketingstrategy in Huancayo, Peru
Objective. To analyze the relationship between immersive advertising and marketing strategy in the retail sector in Huancayo (Peru). Methods. A study was conducted with a quantitative approach and correlational design. The study had a population of 120 companies that apply immersive technologies, with a sample of 40 companies and 59 clients with previous experience in immersive advertising campaigns were surveyed. For data collection, a survey was used as a technique and a Likert scale questionnaire was used as an instrument to evaluate both variables and their dimensions. Results. It is evident that immersive advertising is perceived favorably, highlighting acceptance and personalization, with more than 57% of responses at a high level. However, the purchase intention showed a medium level, indicating that the interest generated does not always translate into a consumption decision. The marketing strategy was also well rated by 57.6 % of the participants, especially in the dimensions of emotional connection and personalized interaction. However, as in the first variable, the impact on purchase intention was moderate. The inferential analysis confirmed the alternative hypothesis, finding a positive and significant correlation between both variables (Kendall's tau-b = 0.468; p = 0.001). It highlighted the strong link between immersive advertising personalization and personalized interaction. Conclusions. A significant relationship between immersive advertising and marketing strategy in the retail sector of Huancayo is confirmed.
Copyright (c) 2025 Adrián Oscar Berrospi Paredes https://creativecommons.org/licenses/by/4.0
Attitudes towards savings from the perception of a Mexican sample
Objective. To describe the attitudes towards savings perceived by Mexican adults. Method. A descriptive quantitative approach was used, with a non-experimental and cross-sectional design. The population consisted of 260 adult participants. The technique used was the online survey and the scale of attitudes towards saving was applied as an instrument, which consists of 20 items and four dimensions, with an acceptable Cronbach's alpha for each one of them. Results. Seventy-two percent of the respondents expressed a medium level attitude towards positive savings, while a few were at the low (18%) and high (10%) levels. As for the attitude by dimensions, the low level attitude was predominant in positive savings (72.3%), the medium level in savings conditioned by the socioeconomic context (59.6%) and hedonistic (49.2%), while the high level was the attitude towards negative savings (48.5%). Conclusion. The level of attitudes towards saving in the selected sample is not encouraging, so efforts are needed to promote financial culture and savings habits at the individual and social level.
Copyright (c) 2025 Emerson López López https://creativecommons.org/licenses/by/4.0
Knowledge management and intellectual capitalfo research in universities
Copyright (c) 2025 Jorge Luis López Sánchez https://creativecommons.org/licenses/by/4.0
Ethics in public management and labor commitment in the Regional Government of Huanuco, Peru
Objective. To determine the relationship between ethics in public management and the work commitment of the employees of the Regional Government of Huanuco, Peru, to 2024. Methods. The type of research was basic and the design was correlational. The sample population consisted of 96 workers. The technique used was the survey and the instruments used were a questionnaire to measure the variable of ethics in public management and a questionnaire to measure the variable of work commitment. Spearman's correlation coefcient was used for the inferential analysis. Results. It was revealed that there was a significant relationship between ethics in public management and work commitment. Specifically, personal ethics (rho = 0.145; p = 0.018) and applied ethics (rho = 0.158; p = 0.015) showed positive correlations, highlighting their link with employee engagement. Professional ethics also presented a significant relationship (rho = 0.132; p = 0.025), although with less intensity. On the other hand, contractual ethics did not reveal a signifcant correlation (rho = -0.110; p = 0.060), suggesting that compliance with specific contractual agreements does not influence work commitment. Conclusion. In GOREHCO, the most efcient public management ethics is correlated tolabor commitment, from which it follows that improving public management ethics can lead to substantial improvements in these key aspects of labor commitment in the Regional Government of Huánuco.
Copyright (c) 2025 Sally Jaqueline Quijano Zerpa https://creativecommons.org/licenses/by/4.0
Marketing mix and brand positioning: the case of the Innovadent company in Huánuco, Peru
Objective. To identify how the marketing mix is related to the brand positioning of the company Innovadent in the city of Huánuco (Peru), 2023. Methods. The type of study was applied, correlational and quantitative. The population consisted of 255 clients who visited Innovadent from July to September 2023 and the sample size was 155 clients. Two survey questionnaires were used as data collection instruments. Statistical tests were performed using Spearman's rho. Results. The results obtained evidence that the appropriate combination of elements of the marketing mix, such as the variety of dental services offered, the perception of value for price, the presence in social networks and the quality of the physical environment of the clinic, contribute signifcantly to the positive perception of the brand by customers. Conclusion. It was determined that there is a very high positive correlation between the marketing mix and the brand positioning of InnovadenT in Huánuco.
Copyright (c) 2025 Kelly Yanina Trujillo Cabrera, Luis Henrry Barrueta Salazar https://creativecommons.org/licenses/by/4.0
Subsystems of the Civil Service Law and human resources management: Amarilis District Municipality case, Peru
Objetivo. To determine the relationship among the subsystems of the Civil Service Law in the human resources management in the Amarilis District Municipality, Peru. Methods. A non experimental descriptive study was realized, with a probabilistic sample of 71 public services, using the questionnaire as data collection instrument and applying statistics test as the chi-squared for the analysis. Results. The results showed that 54,93% of the survey respondents agreed with the implementation of the subsystems, which evidenced a positive perception about its impact in human resources management. Conclusion. The subsystems of the Civil Service Law have a positive relationship in the human resources management in the Amarilis District Municipality.
Copyright (c) 2024 Russel Durán Gómez, Franklin Moisés Beteta García, Mélida Sara Rivero Lazo https://creativecommons.org/licenses/by/4.0
Merchandising as a strategic tool for sales and profitoptimization of physical space in neighborhood stores
Objetivo. Analizar el merchandising y la rentabilización en el espacio físico de tiendas barriales en la parroquia Flavio Alfaro, en la provincia de Manabí (Ecuador). Métodos. El enfoque de estudio fue mixto, además de contar con un diseño descriptivo. La población estuvo conformada por 6197 habitantes y el tamaño de muestra probabilística fue de 354 habitantes, utilizando un cuestionario como instrumento de recolección de datos. Resultados. Se evidenció que en las tiendas barriales de la parroquia Flavio Alfaro no se implementan técnicas o estrategias de merchandising; dicho de otro modo, las personas encargadas o propietarios de los negocios no tienen el conocimiento de la existencia de esta herramienta y sus benefcios; por lo tanto, se considera prudente diagnosticar los puntos más decisivos en cuanto a las causas que provocan el desconocimiento de esta rama del merchandising. Conclusiones. La automatización de la gestión documental no solo optimiza los procesos internos, sino que, además, contribuye al fortalecimiento institucional mediante una administración más transparente, ágil y efcaz de los recursos documentales.
Copyright (c) 2025 Mayra Yasmina Espinoza Arauz, Mónica Faviola Cruzati Moreira, Miguel Alberto Romero Zambrano, María del Mar Hidalgo Cedeño, William Renán Meneses Pantoja https://creativecommons.org/licenses/by/4.0
Interconnections in the digital age: transforming businesses and communities through innovation
The Scientific Journal Innovación Empresarial in its number 2, volume 4, of the last semester of 2024, offers a series of articles of great value for the academic community in Latin America. On this occasion it is my pleasure to contribute some ideas and reflections on topics such as business management, storage technology, the monopoly of television rights, the capture of public resources and governance, or the business ethics of artificial intelligence. All this diversity of fields interacts at a deeper level, which can be analyzed in each article published in this issue. This editorial also aims to highlight business innovation in general, so that we can see how business innovation, in general, affects this global and interconnected scenario, and how this can transform companies, academic communities and the field of research itself.
Copyright (c) 2024 Claudia Cintya Peña Estrada https://creativecommons.org/licenses/by/4.0
Governance and ethical challenges in the business adoption of the artificial intelligence
This work explores how artificial intelligence (AI) impacts business management to international level, examining equity, governance and ethical challenges that govern and ethical challenges that carry its adoption. It also highlights how regulatory fragmentation between different regions, such as the European Union, the United States and China, makes it difcult to create coherent models of governance and increases uncertainty in the operations. In addition, ethical dilemmas such as algorithmic biases and the tension between the privacy of the users and the personalization of the services. It examines strategies of leading companies, such as conducting algorithmic audits and establishing transparency policies, that seek to build public trust and enhance corporate reputation. However, obstacles such as lack of specialized talent and internal organizational resistance hinder the adoption of sustainable ethical practices. Finally, this analysis suggests that companies that invest in adaptive governance frameworks and collaborate with governments and private actors will be better prepared to meet the evolving challenges of AI and compete in the global marketplace.
Copyright (c) 2024 Darwin Daniel Ordoñez-Iturralde, Christian Xavier Proaño-Piedra https://creativecommons.org/licenses/by/4.0
Resources of the public capture and its influence in the intermediation costs in a financial agency, Aucayacu, Peru
Objective. To determine what is the level of the capture influence of resources of the public in the costs of financial intermediation at Caja Huancayo’s agency in the district of Jose Crespo y Castillo, considering that the resources of the public capture is the principal source of resources in the fnancial intermediation industry, whose proper management determines the sustainability of the financial institution. Methods. The study approach was quantitative, of longitudinal type, of non-experimental design, and with explicative level, and it was realized through documental analysis of secondary sources with relation to study variables in the mentioned Caja Huancayo´s agency. In order to determine the influence between the study variables, econometrics was used, For this purpose, four econometric linear regression models were estimated; the estimation model used was ordinary least squares. For the inferential analysis, the Prob (F-statistic), R-squared and adjusted R-squared tests were used. Results. According to the estimation of econometric models 1, 2a, 2b, 3 and 4, it was observed that all R-squared and adjusted R-squared are close to unity, because the estimated coefcients in these models were statistically significant. Conclusions. Resources capture (measured by the balance of deposits) has a significant influence on financial intermediation costs in the José Crespo y Castillo district agency of Caja Huancayo.
Copyright (c) 2024 Luis Alberto Garcia Rodriguez; Noemi Mori Aranda https://creativecommons.org/licenses/by/4.0
Monopoly in the Purchase of Television Rights and Competitive Balance in Peruvian Football: The Case of Alianza Universidad de Huánuco
Objective. To analyze the monopoly in the purchase of television rights and the competitive balance of the peruvian football, Alianza Universidad de Huanuco case. Methods. The study was of quantitative approach, of explanatory scope and longitudinal design, for the inferential analysis, a statistical formula was applied with the objective of finding the standard deviation of the points obtained by the teams that participated in the championships of 2019, 2020, and 2021, the Herfindahl-Hirschman Index (HHI), and the ratios between the teams that receive the most and those that receive the least from television rights were analyzed. Results. The standard deviation was greater than 1, which indicates that there is no competitive balance in the Liga 1 championship of Peru in the years studied. Regarding the ratios between the team that receives the most (Alianza Lima) and the one that receives the least (Alianza Universidad de Huánuco), these were greater than 2, which indicates that there is no competitive balance. On the other hand, the results of the HHI show that the concentration of points in the analyzed years has decreased: from a normalized value of 849.27 in 2019, to 543.85 in 2020, and 528.14 in 2021. Conclusions. The monopolistic management of the Consorcio Fútbol del Perú did not carry out an equitable distribution of television revenue, nor was there competitive balance in the Liga 1 championship of Peru and between the teams that receive the most and the least.
Copyright (c) 2024 Clara Luz Ramírez Velarde https://creativecommons.org/licenses/by/4.0
Open Media Vault implementation to improve information storage process performance
Objective. Implement the solution OpenMediaVault to improve information storage process performance in the System Department at the University of Huanuco (Peru). Methods. The study approach was quantitative, of explanatory level, of descriptive type and of pre-experimental design. The sample group was made with a pair of 2TB drives, the observation was employed as technique and, as instrument, an evaluation form that included fve indicators. For the analysis of information, this was processed by the NetData software that visualized the results of the fve indicators, realizing ten measures of every indicator and then calculated the corresponding weighted score. Results. It was observed that use of the free software denominated OpenMediaVault, considerably improved the writing and reading process of storage on the drive, as demonstrated under the Raspberry Pi computer architecture, and measured using the Netdat application. Conclusions. The OpenMediaVault solution was implemented, managing to improve the information storage process in the System department of the University of Huanuco.
Copyright (c) 2024 Robert Trujillo Mendoza https://creativecommons.org/licenses/by/4.0
Business management perspective in Playa del Carmen, Mexico: a focus on micro, small and medium enterprises
Objective. To analyze the business management of the micro, small and médium enterprises in Playa del Carmen, Solidaridad Municipality, México. Methods. Forty-one interviews were conducted to entrepreneurs and business owners, selected through convenience sampling. The interviews were analyzed through a content analysis approach that allowed identify patterns and key categories. Results. The small and médium enterprises play a central role in the economy to integrating in the cluster tourism, although they face constraints significant financing, public policy support and technical assistance. The lack of innovation and the dificulty to accessing that hinder the growth and the long term sustainability. Conclusions. The enterprises studied require a greater integration with the tourism sector and a more solid support in terms of public policy and financing. The developed strategies that enhance the competitiveness of these enterprises and are crucial to ensure their survival in their economic environment.
Copyright (c) 2024 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
Management management and quality of services in theDistrict Municipality of Yacus, Peru, 2023
Objective. Determine the relationship among the management management and the quality of services to the user in the District Municipality of Yacus, Huanuco(Peru), 2023. Methods. The research type was basic and the design correlational descriptive. The population and the sample was constituted for 24 civil servants. The technique employed was the survey and as instrument were used a questionnaire for measure the variable of the quality of services. Results. A positive and measured correlation among the management management and the quality of the services in the District Municipality of Yacus, outlining meaningful coeficients of correlation (Spearman) for the accessibility (0,927), efciency (0,871), equity (0,703) and general satisfaction (0,703); all of them with a signifcance level of 0,000. Conclusion. Based us in the obtained results, it is concluded that in the District Municipality of Yacus a management management more efcient is positively correlationated with a best quality of services.
Artificial intelligence in the emotional intelligence evaluation in college students: an actualized analysis
In a theoric study relashionate with the artificial intelligence application in the emotional intelligence evaluation process of the college students was talked about the need of the process mentioned for the development and the students improve, as in emotional terms rather than academics. This study has as objective research the actual state in terms of application, how it is applied and how it is relevant and applied in the educational process. A theoric revision approach was realized to connect the literature and explore the relationship among the artifcial intelligence and the emotional evaluation have many advantages in comparison with the objectivity and the evaluation precision, as there as with the emotional capacity construction. In conclusion, the research future importance of this problem was highlighted, for incidence in the college students' academic benefts and performance.
Municipal management in the processes of granting construction licenses: the case of the District Municipality of Amarilis, Peru
Objective. To determine how municipal management affects the administrative processes for the granting of construction licenses in the District Municipality of Amarilis, Huanuco (Peru). Methods. A quantitative approach with an explanatory scope and a pre-experimental of longitudinal section design was used, with a probability sampling. The data collection instruments were specific questionnaires on municipal management and administrative processes for granting construction licenses, and the Wilcoxon test was used for hypothesis testing. Results. The results reveal significant improvements in the municipal management perception in the administrative processes, with an increase in the user satisfactions in the procedures for the granting of construction licenses. Statistically signifcant differences were identified that highlighted the importance of eficient management in optimizing administrative processes. Conclusions. It becomes evident that effective municipal management impacts positively on the efciency and quality of processes for the granting construction licenses in the District Municipality of Amarilis, underscoring the importance of strengthening management to improve the provides of public services to the community.
Disruptive Innovation: the fintechs revolution in the corporate world
According to Velázquez (2020), fntechs, short for financial technology, are companies that use technological innovation to improve and automate financial services. Their importance lies in their ability to transform the financial industry, offering more efficient, accessible, and personalized solutions. These companies have revolutionized the way transactions, loans, investments, and payments are carried out, providing agile services tailored to user needs.
Design and simulation of an inmotic system to automation improvement in the rendering of services in SENATI, Huanuco, 2022
Objective. To Determine the level of domotization of the SENATI institution, in Huanuco city, 2022. Methods. It was applied a pre-experimental design under the approach quantitative and a level of investigation applied, in which they were considered ten realized designs in the software Cisco Packet Tracer. Results. The results evidence that there exist differences among the pre and the posttest, obtaining a edium level of domotization with a score of 35. To the Spain association of domotic e inmotic, this value is situated in a range of acceptable domotization. Conclusions. The application of a design and simulation of an inmotic system has improved the level of automation of the rendered services by the institution, from a low to a medium level.
Implementation of a system in the cloud for the optimization of sales in Importations Gamarra E.I.R.L.
Objective. Streamline sales processes in the company Gamarra Imports E.I.R.L., by means of the implementation of an information system in the Amazon cloud, in Huanuco city, 2022. Methods. It was about a pre-experimental design with a small group that realized tests preview and post by separate. The population was conformed by the processes related to the sales, for which 30 sales activities were determined in a non-probabilistic way, focused on sales, reports, closings and elaboration of payment vouchers. The evaluation instrument employed was a technical sheet that allowed to measure the realization time of a sale, of a close weekly and monthly report, and the elaboration time of a payment voucher. Results. A significant improvement in sales management was demonstrated, with a reduction in the tasks finalization time, such as recording sales, closing reports and elaboration payment vouchers. On average, a reduction of 14 seconds was observed after implemented the cloud information system. Conclusions. Highlights the optimization of sales processes through the use of information systems in the cloud for sales, reports generation, and payment voucher elaboration.
Adquisición de bienes/servicios y gestión administrativa en la Municipalidad Provincial de Mariscal Nieto, Moquegua, Perú
Objective. The objective was to determine the relationship between the procurement of goods and services and administrative management in the Provincial Municipality of Mariscal Nieto, Moquegua (Peru). Methods. To achieve this, an applied methodology was used, with a quantitative approach and a non-experimental design. From a population of 50 municipal workers, a sample of 35 was selected by non-probabilistic sampling. The instrument used was a questionnaire composed of 18 items on a Likert-type scale. It was addressed to the workers to know their opinions regarding the development of the administrative management, as well as the acquisition of goods and services. Results. The relationship between administrative management and the acquisition of goods and services is expressed, showing a significance of less than 0.5 and a Spearman's rho value of 0.937, which affirms that the correlation is very high positive. Conclusions. In conclusion, it can be said that administrative management is crucial for the adequate acquisition of goods and services in the Municipality of Moquegua, due to its high degree of correlation.
Avelino Sebastián Villafuerte de la Cruz
Copyright (c) 2023 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
Analysis of business morbidity and mortality indicators in the SMEs of Huanuco, Peru
Objective. Analyze the incidence of the proposed factors on the business morbidity and mortality of SMEs in the Province of Huanuco (Peru), during the period 2021-2023. Methods. The methodology of the study adopted a quantitative, basic and descriptive approach. The design used was non-experimental and crosssectional. The target population was SMEs located in the Province of Huanuco, from which a representative sample was selected. The survey technique was used for data collection and a standardized questionnaire was used as an instrument. Results. According to the results obtained, a significant percentage of the entrepreneurs surveyed (65.34%) considered the tool presented in the study to be of great importance for evaluating the indicators, dimensions and variables related to business morbidity and mortality in the Province of Huánuco. Conclusions. Favorable perception on the part of the entrepreneurs regarding the usefulness and relevance of the tool proposed in the study.
Artificial intelligence vs. economic growth
The continued advancement of artificial intelligence (AI) through 2023 has prompted profound reflection on its transformative impact on society. One question that arises in this context is: What will be the effect of AI on the economic growth of nations when used wisely and responsibly? AI has experienced rapid development in recent years, with notable advances in a variety of industries and sectors, from business process automation to improving healthcare and implementing autonomous driving systems. COMENTARIOS SOBRE EL ARTÍCULO
Analysis of the business profile in the Huanuco region, Peru: perspectives and trends
Objective. Explore and describe the business profile in the Huanuco region (Peru). Methods. Followed a quantitative approach, basic and descriptive in nature. A non-experimental and cross-sectional design was used. The target population was SMEs in the Huanuco region, from which a representative sample was selected. Data collection was carried out by means of a survey technique, using a standardized questionnaire as an instrument. Results. According to the results obtained, a significant percentage of the entrepreneurs surveyed considered the following qualities to be the most valued in the business profile: vision, motivation, leadership, risk-taking and teamwork. Conclusions. The analysis has made it possible to identify the distinctive characteristics of local companies, their strengths and weaknesses, as well as the opportunities and challenges they face. This study provides a comprehensive view of the business environment in Huánuco, highlighting the diversity of economic sectors present and the ability of companies to adapt to regional market conditions.
Application of digital marketing to positioning at a private school
Objective. The purpose of this research was to demonstrate the existence of a correlation between digital marketing focused on the most popular digital platforms and the positioning of a particular educational institution. Methods. The study was of applied type, correlational and cross-sectional. A survey was applied to 104 parents of an educational institution, in order to demonstrate the alternative hypothesis. Results. Showed a considerable positive correlation level, with an rho = 0.605; it also showed that the correlation was significant, with a p = 0.000, less than 0.005. Similarly, the dimensions of information flow, access functionality, feedback and loyalty, belonging to digital marketing, show a correlation with positioning. The contribution generated is a figure detailing the dimensions and indicators of digital marketing and the existing correlation with positioning. Conclusions. The correct management of digital marketing will also be reflected inthe positioning of the school.
Allison Celida Veronica Hernandez Palacios
Municipal management and generation of public value in the district of San Martín de Porres, Lima, Peru
Objective. Determine the relationship between municipal management and public value in the district of San Martín de Porres, Lima (Peru). Methods. The research was applied, with a descriptive-correlational approach and a non-experimental cross-sectional design. An anonymous questionnaire with structured responses on a Likert scale was used as a data collection instrument. The sample consisted of 246 citizens and the information was processed using Spearman's rho nonparametric statistic. Results. The correlation tests performed conclude that there is a significant relationship between the variables investigated (p-value < 0.05) on a very strong scale (rs = 0.809), leading to the acceptance of the alternative hypothesis (Ha): municipal management is significantly related to public value in the San Martin de Porres district of Lima. Conclusions. Both municipal management and public value have score values that are below the mean, x=2.31 and x=2.14 respectively. Likewise, we can state that public management and public services have a moderate significant relationship (p-value < 0.05, rs = 0.690); with management results a very strongsignificant relationship (p-value < 0.05, rs = 0.776) and with trust a very strong significant relationship (pvalue < 0.05, rs = 0.814).
Control and budgetary programming of works by direct administration of the Huánuco Regional Government
Objective. The objective of the research was to analyze the relationship between budgetary control and the programming of execution of works by direct administration of the Huánuco Regional Government, 2018. Methods. This was an applied research with a quantitative approach and a descriptive correlational non-experimental correlational level. The type of sampling was non-probabilistic and the instrument applied, the survey, was administered to 12 workers in the accounting area of the Huánuco Regional Government. Results. The proposed general hypothesis was verified and statistically accepted, obtaining a percentage of 65.40%, which shows that budgetary control is significantly related to the scheduling of works execution. Conclusions. The analysis carried out has shown a close relationship between budget control and the programming of works execution by direct administration in the Regional Government of Huánuco. The results obtained suggest that there are economic events with multiple irregularities and that constant professional training on budget control by the regional government is needed.