Innovacion Empresarial
type: channel
description: The Scientific Journal of Business Innovation (ISSN: 2810-8507-Online, DOI: 10.37711/rcie) is a journal published by the Faculty of Business Sciences in coordination with the Programs of Business Administration, Accounting and Finance, Marketing and International Business, Tourism, Hotel Management and Gastronomy of the University of Huanuco, Peru. It is a peer-reviewed journal, published every six months and has been published continuously since its creation in 2021. It publishes unpublished articles related to the field of social sciences, business, management and accounting; from a Latin American perspective. It is distributed in electronic format, with free access to full text, through its web page: http://revistas.udh.edu.pe/index.php/rcie/. The journal is currently included in the Google Academic database, Base, Latin Rev, World Cat.
publisher: Editorial Universidad de Huánuco
language: es
publication name: Innovacion Empresarial
issn: 2810-8507
copyright: a. Los autores conservan los derechos de propiedad intelectual (copyright) de las obras publicadas, cediendole a la revista el derecho de primera publicación. b. Los autores retienen sus derechos de marca y patente, y también sobre cualquier proceso o procedimiento descrito en el artículo. c. Los autores retienen el derecho de compartir, copiar, distribuir, ejecutar y comunicar públicamente el artículo publicado en la revista Innovación Empresarial (por ejemplo, colocarlo en un repositorio institucional o publicarlo en un libro), con un reconocimiento de su publicación inicial en la revista Innovación Empresarial. d. Los autores retienen el derecho a hacer una posterior publicación de su trabajo, de utilizar el artículo o cualquier parte de aquel (por ejemplo: una compilación de sus trabajos, notas para conferencias, tesis, o para un libro), siempre que indiquen la fuente de publicación (autores del trabajo, revista, volumen, número y fecha).
items: Business ecosystem in Peru
items: Financial inclusion and poverty levels in the Department of Huanuco, Peru, 2025
items: FTC methodology for asset refurbishment through finance leasing in Heavy haulage
items: Transformational leadership and technological disruption: the case of Blockbuster and Netflix
items: Immersive advertising and retail marketingstrategy in Huancayo, Peru
items: Attitudes towards savings from the perception of a Mexican sample
items: Knowledge management and intellectual capitalfo research in universities
items: Ethics in public management and labor commitment in the Regional Government of Huanuco, Peru
items: Marketing mix and brand positioning: the case of the Innovadent company in Huánuco, Peru
items: Subsystems of the Civil Service Law and human resources management: Amarilis District Municipality case, Peru
items: Merchandising as a strategic tool for sales and profitoptimization of physical space in neighborhood stores
items: Interconnections in the digital age: transforming businesses and communities through innovation
items: Governance and ethical challenges in the business adoption of the artificial intelligence
items: Resources of the public capture and its influence in the intermediation costs in a financial agency, Aucayacu, Peru
items: Monopoly in the Purchase of Television Rights and Competitive Balance in Peruvian Football: The Case of Alianza Universidad de Huánuco
items: Open Media Vault implementation to improve information storage process performance
items: Business management perspective in Playa del Carmen, Mexico: a focus on micro, small and medium enterprises
items: Management management and quality of services in theDistrict Municipality of Yacus, Peru, 2023
items: Artificial intelligence in the emotional intelligence evaluation in college students: an actualized analysis
items: Municipal management in the processes of granting construction licenses: the case of the District Municipality of Amarilis, Peru
items: Disruptive Innovation: the fintechs revolution in the corporate world
items: Design and simulation of an inmotic system to automation improvement in the rendering of services in SENATI, Huanuco, 2022
items: Implementation of a system in the cloud for the optimization of sales in Importations Gamarra E.I.R.L.
items: Adquisición de bienes/servicios y gestión administrativa en la Municipalidad Provincial de Mariscal Nieto, Moquegua, Perú
items: Analysis of business morbidity and mortality indicators in the SMEs of Huanuco, Peru
items: Artificial intelligence vs. economic growth
items: Analysis of the business profile in the Huanuco region, Peru: perspectives and trends
items: Application of digital marketing to positioning at a private school
items: Municipal management and generation of public value in the district of San Martín de Porres, Lima, Peru
items: Control and budgetary programming of works by direct administration of the Huánuco Regional Government

Business ecosystem in Peru
type: item
description: Es crucial, primero que nada, establecer una definición para el término “ecosistema empresarial”. Según Lozano (2017), varios autores coinciden en que se trata de la interacción dinámica entre diversos actores, como son las empresas privadas, públicas, académicas y gubernamentales, así como otros agentes económicos. Estos actores colaboran o, en ocasiones, difcultan el progreso de negocios y actividades empresariales en una zona geográfca o un país. La aptitud para generar innovación, competitividad y crecimiento económico está directamente relacionada con la calidad de estas interacciones y su alineación estratégica.
subject: Carta al editor
  topic: section
creator: Christian Paolo Martel Carranza
creator: Blanca Estela Montano Pérez
rights: Copyright (c) 2025 Christian Paolo Martel Carranza, Blanca Estela Montano Pérez https://creativecommons.org/licenses/by/4.0
date: 2025-07-07
publication date: 2025-07-07
doi: 10.37711/rcie.2025.5.2.3

Financial inclusion and poverty levels in the Department of Huanuco, Peru, 2025
type: item
description: Objective. To determine the relation among the levels of financial inclusion and poverty in the Department of Huanuco, Peru, 2025. Methods. This research had a quantitative approach and a non-experimental design, with an explanatory, longitudinal or evolutionary level. Since the research was conducted with secondary data, it was not necessary to determine a representative sample. Data related to financial inclusion were extracted from the database of the Superintendencia de Banca, Seguros y AFP, while poverty data were extracted from the Instituto Nacional de Estadística e Informática during the study period. Results. High levels of financial inclusion were found to be inversely related to poverty levels in the Department of Huánuco; furthermore, the explanatory variables regarding access to credit (AC), banking penetration ratio (BAN) and microfinance intermediation ratio (INT) in both models explained 96% of the endogenous variable, poverty levels (monetary poverty [MP] and unsatisfied basic needs [INT]). Conclusions. The signs of the coefficients estimated by the model are in accordance with the signs indicated by economic theory (negative relationship between the three exogenous variables and the endogenous variable); with respect to the relationship between the variables financial inclusion and poverty, when the variables AC, BAN, INT increase by one unit; on the other hand, PM and NBI decrease inversely by -6.127, -0.031, -0.1108, respectively.
subject: Artículos Originales
  topic: section
subject: study
  topic: keywords
subject: design
  topic: keywords
subject: models
  topic: keywords
subject: analysis of variance
  topic: keywords
subject: econometric
  topic: keywords
creator: Luis Alberto Garcia Rodriguez
creator: Yngrid Karen Ponce Gutierrez Yngrid Karen Ponce Gutierrez
creator: Jimmy Roshimber Bazan Rivera
creator: Roberto Ángelo Calero Bravo Roberto Ángelo Calero Bravo
rights: Copyright (c) 2025 Luis Alberto Garcia Rodriguez , Yngrid Karen Ponce Gutierrez, Jimmy Roshimber Bazan Rivera, Roberto Ángelo Calero Bravo https://creativecommons.org/licenses/by/4.0
date: 2025-07-19
publication date: 2025-07-19
doi: 10.37711/rcie.2025.5.2.1

FTC methodology for asset refurbishment through finance leasing in Heavy haulage
type: item
description: Objective. Apply the FTC management methodology as a systematic tool for asset refurbishment through leasing finance in heavy haulage companies in the Department of Junin, Peru. Methods. A research study with a quantitative approach, applied type, non-experimental design, and descriptive scope was conducted between April 2024 and March 2025. The study population was composed of 36 companies of the sector, classified as contributor principal (PRICO), according to the National Superintendence of Customs and Tax Administration (SUNAT), an intentional sample of 7 companies was selected, among these National Transports S.A. Structured questionnaires and financial registration forms were used as instruments. The data were processed among descriptive statistic and comparative financial analysis. Results. Structural barriers that limit access to financial leasing were identified, as read insecurity (18%) deficient infrastructure (17%) and lack of training (16 %). The application of the FTC methodology enabled improvement in the working capital (increase in 55,8 %), current ratio (26,9 %), net profitability (69,0 %) and EBITDA (33,6 %), as well as optimizing cash flows and reducing financial leverage. Conclusions. FTC methodology improves the preparation of financial files, It facilitates access to leasing and strengthens the operational and financial sustainability of transportation companies.
subject: Artículos Originales
  topic: section
subject: finance leasing
  topic: keywords
subject: asset refurbishment
  topic: keywords
subject: ground transportation
  topic: keywords
subject: financial analysis
  topic: keywords
subject: heavy haulage
  topic: keywords
creator: Eleazar Mendoza-Ruíz1 Eleazar Mendoza-Ruíz1
rights: Copyright (c) 2025 Eleazar Mendoza-Ruíz1 https://creativecommons.org/licenses/by/4.0
date: 2025-01-20
publication date: 2025-01-20
doi: 10.37711/rcie.2025.5.1.671

Transformational leadership and technological disruption: the case of Blockbuster and Netflix
type: item
description: Objective. Analyze the evolution of the entertainment industry from Blockbuster's business model to Netflix's leadership, contrasting transformational and charismatic leadership approaches, in relation to three key technology trends in the digital era: experiential marketing through immersive technologies, the circular economy and distributed cloud computing. Methodology. For the analysis of the documentation, we used a methodology based on qualitative analysis of an inductive nature, but with a descriptive and analytical approach supported by the review of scientific articles and historical chronology. The study covers the period from 1984 to 2024, with academic sources from indexed journals, business books and business reports. In order to corroborate the data, a triangulation process was applied to contrast leadership theories with technological trends and verify the results of the companies involved. Conclusions. The case study is a mandatory frame of reference for companies globally, as it demonstrates that innovation and adaptation to disruptive technologies is "not optional" but "essential" for economic sustainability. Thus, while Blockbuster clung to transactional leadership and resistance to change, Netflix progressed under ransformational and charismatic leadership, adapting to disruptive technologies. This case is striking, as only companies with strategic vision and innovation capacity manage to remain relevant and sustainable.
subject: Artículos Originales
  topic: section
subject: transformational leadership
  topic: keywords
subject: technological disrupción
  topic: keywords
subject: experiential marketing
  topic: keywords
subject: circular economy
  topic: keywords
subject: digitization
  topic: keywords
creator: Pablo de Jesús Vindas Acosta
rights: Copyright (c) 2025 Pablo de Jesús Vindas Acosta https://creativecommons.org/licenses/by/4.0
date: 2025-02-04
publication date: 2025-02-04
starting page: 52
ending page: 58
doi: 10.37711/rcie.2025.5.1.668

Immersive advertising and retail marketingstrategy in Huancayo, Peru
type: item
description: Objective. To analyze the relationship between immersive advertising and marketing strategy in the retail sector in Huancayo (Peru). Methods. A study was conducted with a quantitative approach and correlational design. The study had a population of 120 companies that apply immersive technologies, with a sample of 40 companies and 59 clients with previous experience in immersive advertising campaigns were surveyed. For data collection, a survey was used as a technique and a Likert scale questionnaire was used as an instrument to evaluate both variables and their dimensions. Results. It is evident that immersive advertising is perceived favorably, highlighting acceptance and personalization, with more than 57% of responses at a high level. However, the purchase intention showed a medium level, indicating that the interest generated does not always translate into a consumption decision. The marketing strategy was also well rated by 57.6 % of the participants, especially in the dimensions of emotional connection and personalized interaction. However, as in the first variable, the impact on purchase intention was moderate. The inferential analysis confirmed the alternative hypothesis, finding a positive and significant correlation between both variables (Kendall's tau-b = 0.468; p = 0.001). It highlighted the strong link between immersive advertising personalization and personalized interaction. Conclusions. A significant relationship between immersive advertising and marketing strategy in the retail sector of Huancayo is confirmed.
subject: Artículos Originales
  topic: section
subject: Augmented reality
  topic: keywords
subject: virtual reality
  topic: keywords
subject: Immersive advertising
  topic: keywords
subject: purchase experience
  topic: keywords
subject: purchase intention
  topic: keywords
subject: lotalty
  topic: keywords
subject: marketing strategy
  topic: keywords
subject: retail
  topic: keywords
subject: Huancayo
  topic: keywords
subject: technologies inmersive
  topic: keywords
creator: Adrián Oscar Berrospi Paredes
rights: Copyright (c) 2025 Adrián Oscar Berrospi Paredes https://creativecommons.org/licenses/by/4.0
date: 2025-01-03
publication date: 2025-01-03
doi: 10.37711/rcie.2025.5.1.667

Attitudes towards savings from the perception of a Mexican sample
type: item
description: Objective. To describe the attitudes towards savings perceived by Mexican adults. Method. A descriptive quantitative approach was used, with a non-experimental and cross-sectional design. The population consisted of 260 adult participants. The technique used was the online survey and the scale of attitudes towards saving was applied as an instrument, which consists of 20 items and four dimensions, with an acceptable Cronbach's alpha for each one of them. Results. Seventy-two percent of the respondents expressed a medium level attitude towards positive savings, while a few were at the low (18%) and high (10%) levels. As for the attitude by dimensions, the low level attitude was predominant in positive savings (72.3%), the medium level in savings conditioned by the socioeconomic context (59.6%) and hedonistic (49.2%), while the high level was the attitude towards negative savings (48.5%). Conclusion. The level of attitudes towards saving in the selected sample is not encouraging, so efforts are needed to promote financial culture and savings habits at the individual and social level.
subject: Artículos Originales
  topic: section
subject: attitude
  topic: keywords
subject: saving
  topic: keywords
subject: quantitative
  topic: keywords
subject: descriptive
  topic: keywords
subject: finances
  topic: keywords
subject: perception
  topic: keywords
creator: Emerson López-López
creator: Laura Cristina López Gómez
creator: Leslie Johana Chevez Santiago
rights: Copyright (c) 2025 Emerson López López https://creativecommons.org/licenses/by/4.0
date: 2025-02-04
publication date: 2025-02-04
doi: 10.37711/rcie.2025.5.1.666

Knowledge management and intellectual capitalfo research in universities
type: item
description: -
subject: Editorial
  topic: section
creator: Jorge Luis López Sánchez
rights: Copyright (c) 2025 Jorge Luis López Sánchez https://creativecommons.org/licenses/by/4.0
date: 2025-01-20
publication date: 2025-01-20
doi: 10.37711/rcie.2025.5.1.669

Ethics in public management and labor commitment in the Regional Government of Huanuco, Peru
type: item
description: Objective. To determine the relationship between ethics in public management and the work commitment of the employees of the Regional Government of Huanuco, Peru, to 2024. Methods. The type of research was basic and the design was correlational. The sample population consisted of 96 workers. The technique used was the survey and the instruments used were a questionnaire to measure the variable of ethics in public management and a questionnaire to measure the variable of work commitment. Spearman's correlation coefcient was used for the inferential analysis. Results. It was revealed that there was a significant relationship between ethics in public management and work commitment. Specifically, personal ethics (rho = 0.145; p = 0.018) and applied ethics (rho = 0.158; p = 0.015) showed positive correlations, highlighting their link with employee engagement. Professional ethics also presented a significant relationship (rho = 0.132; p = 0.025), although with less intensity. On the other hand, contractual ethics did not reveal a signifcant correlation (rho = -0.110; p = 0.060), suggesting that compliance with specific contractual agreements does not influence work commitment. Conclusion. In GOREHCO, the most efcient public management ethics is correlated tolabor commitment, from which it follows that improving public management ethics can lead to substantial improvements in these key aspects of labor commitment in the Regional Government of Huánuco.
subject: Artículos Originales
  topic: section
subject: ethics
  topic: keywords
subject: management
  topic: keywords
subject: public
  topic: keywords
subject: labor
  topic: keywords
subject: correlation
  topic: keywords
creator: Sally Jaqueline Quijano Zerpa
rights: Copyright (c) 2025 Sally Jaqueline Quijano Zerpa https://creativecommons.org/licenses/by/4.0
date: 2025-01-06
publication date: 2025-01-06
doi: 10.37711/rcie.2025.5.1.664

Marketing mix and brand positioning: the case of the Innovadent company in Huánuco, Peru
type: item
description: Objective. To identify how the marketing mix is related to the brand positioning of the company Innovadent in the city of Huánuco (Peru), 2023. Methods. The type of study was applied, correlational and quantitative. The population consisted of 255 clients who visited Innovadent from July to September 2023 and the sample size was 155 clients. Two survey questionnaires were used as data collection instruments. Statistical tests were performed using Spearman's rho. Results. The results obtained evidence that the appropriate combination of elements of the marketing mix, such as the variety of dental services offered, the perception of value for price, the presence in social networks and the quality of the physical environment of the clinic, contribute signifcantly to the positive perception of the brand by customers. Conclusion. It was determined that there is a very high positive correlation between the marketing mix and the brand positioning of InnovadenT in Huánuco.
subject: Artículos Originales
  topic: section
subject: marketing
  topic: keywords
subject: positioning
  topic: keywords
subject: brand
  topic: keywords
subject: recognition
  topic: keywords
creator: Kelly Yanina Trujillo Cabrera
creator: Luis Henrry Barrueta Salazar
rights: Copyright (c) 2025 Kelly Yanina Trujillo Cabrera, Luis Henrry Barrueta Salazar https://creativecommons.org/licenses/by/4.0
date: 2025-01-08
publication date: 2025-01-08
doi: 10.37711/rcie.2025.5.1.665

Subsystems of the Civil Service Law and human resources management: Amarilis District Municipality case, Peru
type: item
description: Objetivo. To determine the relationship among the subsystems of the Civil Service Law in the human resources management in the Amarilis District Municipality, Peru. Methods. A non experimental descriptive study was realized, with a probabilistic sample of 71 public services, using the questionnaire as data collection instrument and applying statistics test as the chi-squared for the analysis. Results. The results showed that 54,93% of the survey respondents agreed with the implementation of the subsystems, which evidenced a positive perception about its impact in human resources management. Conclusion. The subsystems of the Civil Service Law have a positive relationship in the human resources management in the Amarilis District Municipality.
subject: Artículos Originales
  topic: section
subject: subsystems
  topic: keywords
subject: Civil Service Law
  topic: keywords
subject: human resources management
  topic: keywords
subject: administrative eficiency
  topic: keywords
subject: public policy
  topic: keywords
creator: Russel Durán Gómez
creator: Franklin Moisés Beteta García
creator: Mélida Sara Rivero Lazo
rights: Copyright (c) 2024 Russel Durán Gómez, Franklin Moisés Beteta García, Mélida Sara Rivero Lazo https://creativecommons.org/licenses/by/4.0
date: 2024-08-10
publication date: 2024-08-10
starting page: 66
ending page: 72
doi: 10.37711/rcie.2024.4.2.634

Merchandising as a strategic tool for sales and profitoptimization of physical space in neighborhood stores
type: item
description: Objetivo. Analizar el merchandising y la rentabilización en el espacio físico de tiendas barriales en la parroquia Flavio Alfaro, en la provincia de Manabí (Ecuador). Métodos. El enfoque de estudio fue mixto, además de contar con un diseño descriptivo. La población estuvo conformada por 6197 habitantes y el tamaño de muestra probabilística fue de 354 habitantes, utilizando un cuestionario como instrumento de recolección de datos. Resultados. Se evidenció que en las tiendas barriales de la parroquia Flavio Alfaro no se implementan técnicas o estrategias de merchandising; dicho de otro modo, las personas encargadas o propietarios de los negocios no tienen el conocimiento de la existencia de esta herramienta y sus benefcios; por lo tanto, se considera prudente diagnosticar los puntos más decisivos en cuanto a las causas que provocan el desconocimiento de esta rama del merchandising. Conclusiones. La automatización de la gestión documental no solo optimiza los procesos internos, sino que, además, contribuye al fortalecimiento institucional mediante una administración más transparente, ágil y efcaz de los recursos documentales.
subject: Artículos Originales
  topic: section
subject: merchandising strategy
  topic: keywords
subject: sales system
  topic: keywords
subject: stores
  topic: keywords
subject: proft optimization
  topic: keywords
subject: marketing
  topic: keywords
creator: Mayra Yasmina Espinoza Arauz
creator: Mónica Faviola Cruzati Moreira
creator: Miguel Alberto Romero Zambrano
creator: María del Mar Hidalgo Cedeño
creator: William Renán Meneses Pantoja
rights: Copyright (c) 2025 Mayra Yasmina Espinoza Arauz, Mónica Faviola Cruzati Moreira, Miguel Alberto Romero Zambrano, María del Mar Hidalgo Cedeño, William Renán Meneses Pantoja https://creativecommons.org/licenses/by/4.0
date: 2025-01-23
publication date: 2025-01-23
doi: 10.37711/rcie.2025.5.1.670

Interconnections in the digital age: transforming businesses and communities through innovation
type: item
description: The Scientific Journal Innovación Empresarial in its number 2, volume 4, of the last semester of 2024, offers a series of articles of great value for the academic community in Latin America. On this occasion it is my pleasure to contribute some ideas and reflections on topics such as business management, storage technology, the monopoly of television rights, the capture of public resources and governance, or the business ethics of artificial intelligence. All this diversity of fields interacts at a deeper level, which can be analyzed in each article published in this issue. This editorial also aims to highlight business innovation in general, so that we can see how business innovation, in general, affects this global and interconnected scenario, and how this can transform companies, academic communities and the field of research itself.
subject: Editorial
  topic: section
subject: Interconnections
  topic: keywords
subject: digital age
  topic: keywords
subject: businesses
  topic: keywords
subject: communities
  topic: keywords
creator: Claudia Cintya Peña Estrada
rights: Copyright (c) 2024 Claudia Cintya Peña Estrada https://creativecommons.org/licenses/by/4.0
date: 2024-08-05
publication date: 2024-08-05
starting page: 45
ending page: 46
doi: 10.37711/rcie.2024.4.2.631

Governance and ethical challenges in the business adoption of the artificial intelligence
type: item
description: This work explores how artificial intelligence (AI) impacts business management to international level, examining equity, governance and ethical challenges that govern and ethical challenges that carry its adoption. It also highlights how regulatory fragmentation between different regions, such as the European Union, the United States and China, makes it difcult to create coherent models of governance and increases uncertainty in the operations. In addition, ethical dilemmas such as algorithmic biases and the tension between the privacy of the users and the personalization of the services. It examines strategies of leading companies, such as conducting algorithmic audits and establishing transparency policies, that seek to build public trust and enhance corporate reputation. However, obstacles such as lack of specialized talent and internal organizational resistance hinder the adoption of sustainable ethical practices. Finally, this analysis suggests that companies that invest in adaptive governance frameworks and collaborate with governments and private actors will be better prepared to meet the evolving challenges of AI and compete in the global marketplace.
subject: Artículo de revisión
  topic: section
subject: artificial intelligence
  topic: keywords
subject: ethical
  topic: keywords
subject: government
  topic: keywords
subject: international cooperation
  topic: keywords
subject: technological change
  topic: keywords
creator: Darwin Daniel Ordoñez-Iturralde
creator: Christian Xavier Proaño-Piedra
rights: Copyright (c) 2024 Darwin Daniel Ordoñez-Iturralde, Christian Xavier Proaño-Piedra https://creativecommons.org/licenses/by/4.0
date: 2024-08-28
publication date: 2024-08-28
starting page: 73
ending page: 82
doi: 10.37711/rcie.2024.4.2.633

Resources of the public capture and its influence in the intermediation costs in a financial agency, Aucayacu, Peru
type: item
description: Objective. To determine what is the level of the capture influence of resources of the public in the costs of financial intermediation at Caja Huancayo’s agency in the district of Jose Crespo y Castillo, considering that the resources of the public capture is the principal source of resources in the fnancial intermediation industry, whose proper management determines the sustainability of the financial institution. Methods. The study approach was quantitative, of longitudinal type, of non-experimental design, and with explicative level, and it was realized through documental analysis of secondary sources with relation to study variables in the mentioned Caja Huancayo´s agency. In order to determine the influence between the study variables, econometrics was used, For this purpose, four econometric linear regression models were estimated; the estimation model used was ordinary least squares. For the inferential analysis, the Prob (F-statistic), R-squared and adjusted R-squared tests were used. Results. According to the estimation of econometric models 1, 2a, 2b, 3 and 4, it was observed that all R-squared and adjusted R-squared are close to unity, because the estimated coefcients in these models were statistically significant. Conclusions. Resources capture (measured by the balance of deposits) has a significant influence on financial intermediation costs in the José Crespo y Castillo district agency of Caja Huancayo.
subject: Artículos Originales
  topic: section
subject: resources
  topic: keywords
subject: intermediation
  topic: keywords
subject: model
  topic: keywords
subject: costs
  topic: keywords
subject: balance
  topic: keywords
creator: Luis Alberto II Garcia Rodriguez
creator: Noemi Mori Aranda
rights: Copyright (c) 2024 Luis Alberto Garcia Rodriguez; Noemi Mori Aranda https://creativecommons.org/licenses/by/4.0
date: 2024-08-02
publication date: 2024-08-02
starting page: 59
ending page: 65
doi: 10.37711/rcie.2024.4.2.632

Monopoly in the Purchase of Television Rights and Competitive Balance in Peruvian Football: The Case of Alianza Universidad de Huánuco
type: item
description: Objective. To analyze the monopoly in the purchase of television rights and the competitive balance of the peruvian football, Alianza Universidad de Huanuco case. Methods. The study was of quantitative approach, of explanatory scope and longitudinal design, for the inferential analysis, a statistical formula was applied with the objective of finding the standard deviation of the points obtained by the teams that participated in the championships of 2019, 2020, and 2021, the Herfindahl-Hirschman Index (HHI), and the ratios between the teams that receive the most and those that receive the least from television rights were analyzed. Results. The standard deviation was greater than 1, which indicates that there is no competitive balance in the Liga 1 championship of Peru in the years studied. Regarding the ratios between the team that receives the most (Alianza Lima) and the one that receives the least (Alianza Universidad de Huánuco), these were greater than 2, which indicates that there is no competitive balance. On the other hand, the results of the HHI show that the concentration of points in the analyzed years has decreased: from a normalized value of 849.27 in 2019, to 543.85 in 2020, and 528.14 in 2021. Conclusions. The monopolistic management of the Consorcio Fútbol del Perú did not carry out an equitable distribution of television revenue, nor was there competitive balance in the Liga 1 championship of Peru and between the teams that receive the most and the least.
subject: Artículos Originales
  topic: section
subject: competitive balance
  topic: keywords
subject: television transmission rights
  topic: keywords
subject: monopoly
  topic: keywords
subject: uncertainty
  topic: keywords
subject: individualized selling
  topic: keywords
subject: centralized selling
  topic: keywords
creator: Clara Luz Ramírez Velarde
rights: Copyright (c) 2024 Clara Luz Ramírez Velarde https://creativecommons.org/licenses/by/4.0
date: 2025-07-02
publication date: 2025-07-02
doi: 10.37711/rcie.2025.5.2.2

Open Media Vault implementation to improve information storage process performance
type: item
description: Objective. Implement the solution OpenMediaVault to improve information storage process performance in the System Department at the University of Huanuco (Peru). Methods. The study approach was quantitative, of explanatory level, of descriptive type and of pre-experimental design. The sample group was made with a pair of 2TB drives, the observation was employed as technique and, as instrument, an evaluation form that included fve indicators. For the analysis of information, this was processed by the NetData software that visualized the results of the fve indicators, realizing ten measures of every indicator and then calculated the corresponding weighted score. Results. It was observed that use of the free software denominated OpenMediaVault, considerably improved the writing and reading process of storage on the drive, as demonstrated under the Raspberry Pi computer architecture, and measured using the Netdat application. Conclusions. The OpenMediaVault solution was implemented, managing to improve the information storage process in the System department of the University of Huanuco.
subject: Artículos Originales
  topic: section
subject: OpenMediaVault solution
  topic: keywords
subject: performance improvement
  topic: keywords
subject: free software
  topic: keywords
subject: manage analysis
  topic: keywords
subject: Raspberry Pi
  topic: keywords
creator: Robert Trujillo Mendoza
rights: Copyright (c) 2024 Robert Trujillo Mendoza https://creativecommons.org/licenses/by/4.0
date: 2024-07-27
publication date: 2024-07-27
starting page: 55
ending page: 58
doi: 10.37711/rcie.2024.4.2.629

Business management perspective in Playa del Carmen, Mexico: a focus on micro, small and medium enterprises
type: item
description: Objective. To analyze the business management of the micro, small and médium enterprises in Playa del Carmen, Solidaridad Municipality, México. Methods. Forty-one interviews were conducted to entrepreneurs and business owners, selected through convenience sampling. The interviews were analyzed through a content analysis approach that allowed identify patterns and key categories. Results. The small and médium enterprises play a central role in the economy to integrating in the cluster tourism, although they face constraints significant financing, public policy support and technical assistance. The lack of innovation and the dificulty to accessing that hinder the growth and the long term sustainability. Conclusions. The enterprises studied require a greater integration with the tourism sector and a more solid support in terms of public policy and financing. The developed strategies that enhance the competitiveness of these enterprises and are crucial to ensure their survival in their economic environment.
subject: Artículos Originales
  topic: section
subject: economic growth
  topic: keywords
subject: economic spill-over
  topic: keywords
subject: business constraints
  topic: keywords
subject: business management
  topic: keywords
subject: perspective
  topic: keywords
creator: Carlos Javier Hernández Vargas
creator: Juan Camilo Cardona Castaño
creator: Alvaro Enrique Lima Vargas
rights: Copyright (c) 2024 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
date: 2024-07-25
publication date: 2024-07-25
starting page: 47
ending page: 54
doi: 10.37711/rcie.2024.4.2.628

Management management and quality of services in theDistrict Municipality of Yacus, Peru, 2023
type: item
description: Objective. Determine the relationship among the management management and the quality of services to the user in the District Municipality of Yacus, Huanuco(Peru), 2023. Methods. The research type was basic and the design correlational descriptive. The population and the sample was constituted for 24 civil servants. The technique employed was the survey and as instrument were used a questionnaire for measure the variable of the quality of services. Results. A positive and measured correlation among the management management and the quality of the services in the District Municipality of Yacus, outlining meaningful coeficients of correlation (Spearman) for the accessibility (0,927), efciency (0,871), equity (0,703) and general satisfaction (0,703); all of them with a signifcance level of 0,000. Conclusion. Based us in the obtained results, it is concluded that in the District Municipality of Yacus a management management more efcient is positively correlationated with a best quality of services.
subject: Artículos Originales
  topic: section
subject: management
  topic: keywords
subject: quality
  topic: keywords
subject: service
  topic: keywords
subject: users
  topic: keywords
subject: civil servants
  topic: keywords
creator: Sally Jaqueline Quijano Zerpa
rights: Copyright (c) 2024 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
date: 2024-01-22
publication date: 2024-01-22
starting page: 29
ending page: 34
doi: 10.37711/rcie.2024.4.1.36

Artificial intelligence in the emotional intelligence evaluation in college students: an actualized analysis
type: item
description: In a theoric study relashionate with the artificial intelligence application in the emotional intelligence evaluation process of the college students was talked about the need of the process mentioned for the development and the students improve, as in emotional terms rather than academics. This study has as objective research the actual state in terms of application, how it is applied and how it is relevant and applied in the educational process. A theoric revision approach was realized to connect the literature and explore the relationship among the artifcial intelligence and the emotional evaluation have many advantages in comparison with the objectivity and the evaluation precision, as there as with the emotional capacity construction. In conclusion, the research future importance of this problem was highlighted, for incidence in the college students' academic benefts and performance.
subject: Artículo de revisión
  topic: section
subject: college students
  topic: keywords
subject: evaluation
  topic: keywords
subject: integration
  topic: keywords
subject: artificial intelligence
  topic: keywords
subject: emotional intelligence
  topic: keywords
creator: Edgardo Cristiam Iván López De La Cruz
creator: Walter Teófilo Baldeón Canchaya
rights: Copyright (c) 2024 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
date: 2024-02-05
publication date: 2024-02-05
starting page: 35
ending page: 39
doi: 10.37711/rcie.2024.4.1.35

Municipal management in the processes of granting construction licenses: the case of the District Municipality of Amarilis, Peru
type: item
description: Objective. To determine how municipal management affects the administrative processes for the granting of construction licenses in the District Municipality of Amarilis, Huanuco (Peru). Methods. A quantitative approach with an explanatory scope and a pre-experimental of longitudinal section design was used, with a probability sampling. The data collection instruments were specific questionnaires on municipal management and administrative processes for granting construction licenses, and the Wilcoxon test was used for hypothesis testing. Results. The results reveal significant improvements in the municipal management perception in the administrative processes, with an increase in the user satisfactions in the procedures for the granting of construction licenses. Statistically signifcant differences were identified that highlighted the importance of eficient management in optimizing administrative processes. Conclusions. It becomes evident that effective municipal management impacts positively on the efciency and quality of processes for the granting construction licenses in the District Municipality of Amarilis, underscoring the importance of strengthening management to improve the provides of public services to the community.
subject: Artículos Originales
  topic: section
subject: municipal management
  topic: keywords
subject: construction licenses
  topic: keywords
subject: citizen perception
  topic: keywords
subject: management documents
  topic: keywords
subject: standards
  topic: keywords
subject: characteristics
  topic: keywords
subject: satisfaction
  topic: keywords
subject: administrative processes
  topic: keywords
creator: Keyla Andrea Palacios Gózar
rights: Copyright (c) 2024 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
date: 2024-01-15
publication date: 2024-01-15
starting page: 22
ending page: 28
doi: 10.37711/rcie.2024.4.1.34

Disruptive Innovation: the fintechs revolution in the corporate world
type: item
description: According to Velázquez (2020), fntechs, short for financial technology, are companies that use technological innovation to improve and automate financial services. Their importance lies in their ability to transform the financial industry, offering more efficient, accessible, and personalized solutions. These companies have revolutionized the way transactions, loans, investments, and payments are carried out, providing agile services tailored to user needs.
subject: Editorial
  topic: section
subject: -
  topic: keywords
creator: Rafael Antonio Anibal-Rivero
creator: Luis Henrry Barrueta-Salazar
rights: Copyright (c) 2024 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
date: 2024-05-16
publication date: 2024-05-16
starting page: 7
ending page: 9
doi: 10.37711/rcie.2024.4.1.32

Design and simulation of an inmotic system to automation improvement in the rendering of services in SENATI, Huanuco, 2022
type: item
description: Objective. To Determine the level of domotization of the SENATI institution, in Huanuco city, 2022. Methods. It was applied a pre-experimental design under the approach quantitative and a level of investigation applied, in which they were considered ten realized designs in the software Cisco Packet Tracer. Results. The results evidence that there exist differences among the pre and the posttest, obtaining a edium level of domotization with a score of 35. To the Spain association of domotic e inmotic, this value is situated in a range of acceptable domotization. Conclusions. The application of a design and simulation of an inmotic system has improved the level of automation of the rendered services by the institution, from a low to a medium level.
subject: Artículos Originales
  topic: section
subject: Cisco Packet Tracer
  topic: keywords
subject: domotic
  topic: keywords
subject: inmotic
  topic: keywords
subject: Internet of the things
  topic: keywords
subject: Automation
  topic: keywords
creator: Enrique Medina-Urbina
rights: Copyright (c) 2024 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
date: 2024-01-16
publication date: 2024-01-16
starting page: 16
ending page: 21
doi: 10.37711/rcie.2024.4.1.30

Implementation of a system in the cloud for the optimization of sales in Importations Gamarra E.I.R.L.
type: item
description: Objective. Streamline sales processes in the company Gamarra Imports E.I.R.L., by means of the implementation of an information system in the Amazon cloud, in Huanuco city, 2022. Methods. It was about a pre-experimental design with a small group that realized tests preview and post by separate. The population was conformed by the processes related to the sales, for which 30 sales activities were determined in a non-probabilistic way, focused on sales, reports, closings and elaboration of payment vouchers. The evaluation instrument employed was a technical sheet that allowed to measure the realization time of a sale, of a close weekly and monthly report, and the elaboration time of a payment voucher. Results. A significant improvement in sales management was demonstrated, with a reduction in the tasks finalization time, such as recording sales, closing reports and elaboration payment vouchers. On average, a reduction of 14 seconds was observed after implemented the cloud information system. Conclusions. Highlights the optimization of sales processes through the use of information systems in the cloud for sales, reports generation, and payment voucher elaboration.
subject: Artículos Originales
  topic: section
subject: information system
  topic: keywords
subject: sales management
  topic: keywords
subject: time reduction
  topic: keywords
subject: significant improvement
  topic: keywords
creator: Miguel Delfín Román Victorio
rights: Copyright (c) 2024 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
date: 2024-02-16
publication date: 2024-02-16
starting page: 10
ending page: 15
doi: 10.37711/rcie.2024.4.1.31

Adquisición de bienes/servicios y gestión administrativa en la Municipalidad Provincial de Mariscal Nieto, Moquegua, Perú
type: item
description: Objective. The objective was to determine the relationship between the procurement of goods and services and administrative management in the Provincial Municipality of Mariscal Nieto, Moquegua (Peru). Methods. To achieve this, an applied methodology was used, with a quantitative approach and a non-experimental design. From a population of 50 municipal workers, a sample of 35 was selected by non-probabilistic sampling. The instrument used was a questionnaire composed of 18 items on a Likert-type scale. It was addressed to the workers to know their opinions regarding the development of the administrative management, as well as the acquisition of goods and services. Results. The relationship between administrative management and the acquisition of goods and services is expressed, showing a significance of less than 0.5 and a Spearman's rho value of 0.937, which affirms that the correlation is very high positive. Conclusions. In conclusion, it can be said that administrative management is crucial for the adequate acquisition of goods and services in the Municipality of Moquegua, due to its high degree of correlation.
subject: Artículos Originales
  topic: section
subject: procurement of goods and services
  topic: keywords
subject: administrative management
  topic: keywords
subject: state entity
  topic: keywords
subject: public procurement
  topic: keywords
creator: Vaneza Valeria Herrera Ramos
creator: Yessi Noelia Mamani Ventura
creator: Avelino Sebastián Villafuerte de la Cruz
rights: Copyright (c) 2023 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
date: 2023-07-17
publication date: 2023-07-17
starting page: e30
ending page: e30
doi: 10.37711/rcie.2023.3.2.30

Analysis of business morbidity and mortality indicators in the SMEs of Huanuco, Peru
type: item
description: Objective. Analyze the incidence of the proposed factors on the business morbidity and mortality of SMEs in the Province of Huanuco (Peru), during the period 2021-2023. Methods. The methodology of the study adopted a quantitative, basic and descriptive approach. The design used was non-experimental and crosssectional. The target population was SMEs located in the Province of Huanuco, from which a representative sample was selected. The survey technique was used for data collection and a standardized questionnaire was used as an instrument. Results. According to the results obtained, a significant percentage of the entrepreneurs surveyed (65.34%) considered the tool presented in the study to be of great importance for evaluating the indicators, dimensions and variables related to business morbidity and mortality in the Province of Huánuco. Conclusions. Favorable perception on the part of the entrepreneurs regarding the usefulness and relevance of the tool proposed in the study.
subject: Artículos Originales
  topic: section
subject: economics
  topic: keywords
subject: business economics
  topic: keywords
subject: market economics
  topic: keywords
subject: business
  topic: keywords
subject: management
  topic: keywords
subject: organization
  topic: keywords
creator: Christian Martel-Carranza
creator: Luis Horacio Salas Torres
rights: Copyright (c) 2023 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
date: 2023-07-10
publication date: 2023-07-10
starting page: e29
ending page: e29
doi: 10.37711/rcie.2023.3.2.29

Artificial intelligence vs. economic growth
type: item
description: The continued advancement of artificial intelligence (AI) through 2023 has prompted profound reflection on its transformative impact on society. One question that arises in this context is: What will be the effect of AI on the economic growth of nations when used wisely and responsibly? AI has experienced rapid development in recent years, with notable advances in a variety of industries and sectors, from business process automation to improving healthcare and implementing autonomous driving systems. COMENTARIOS SOBRE EL ARTÍCULO
subject: Editorial
  topic: section
subject: -
  topic: keywords
creator: Christian Martel-Carranza
rights: Copyright (c) 2023 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
date: 2023-06-16
publication date: 2023-06-16
starting page: e28
ending page: e28
doi: 10.37711/rcie.2023.3.2.28

Analysis of the business profile in the Huanuco region, Peru: perspectives and trends
type: item
description: Objective. Explore and describe the business profile in the Huanuco region (Peru). Methods. Followed a quantitative approach, basic and descriptive in nature. A non-experimental and cross-sectional design was used. The target population was SMEs in the Huanuco region, from which a representative sample was selected. Data collection was carried out by means of a survey technique, using a standardized questionnaire as an instrument. Results. According to the results obtained, a significant percentage of the entrepreneurs surveyed considered the following qualities to be the most valued in the business profile: vision, motivation, leadership, risk-taking and teamwork. Conclusions. The analysis has made it possible to identify the distinctive characteristics of local companies, their strengths and weaknesses, as well as the opportunities and challenges they face. This study provides a comprehensive view of the business environment in Huánuco, highlighting the diversity of economic sectors present and the ability of companies to adapt to regional market conditions.
subject: Artículos Originales
  topic: section
subject: administration
  topic: keywords
subject: company
  topic: keywords
subject: private enterprise
  topic: keywords
subject: management
  topic: keywords
subject: organization
  topic: keywords
creator: Nathalie Zinzia Torero Solano de Martel
creator: Luis Horacio Salas Torres
rights: Copyright (c) 2023 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
date: 2023-06-20
publication date: 2023-06-20
starting page: e27
ending page: e27
doi: 10.37711/rcie.2023.3.2.27

Application of digital marketing to positioning at a private school
type: item
description: Objective. The purpose of this research was to demonstrate the existence of a correlation between digital marketing focused on the most popular digital platforms and the positioning of a particular educational institution. Methods. The study was of applied type, correlational and cross-sectional. A survey was applied to 104 parents of an educational institution, in order to demonstrate the alternative hypothesis. Results. Showed a considerable positive correlation level, with an rho = 0.605; it also showed that the correlation was significant, with a p = 0.000, less than 0.005. Similarly, the dimensions of information flow, access functionality, feedback and loyalty, belonging to digital marketing, show a correlation with positioning. The contribution generated is a figure detailing the dimensions and indicators of digital marketing and the existing correlation with positioning. Conclusions. The correct management of digital marketing will also be reflected inthe positioning of the school.
subject: Artículos Originales
  topic: section
subject: marketing digital
  topic: keywords
subject: position
  topic: keywords
subject: digital platform
  topic: keywords
creator: Anabeth Estefani Balcon Gozme
creator: Allison Celida Veronica Hernandez Palacios
rights: Copyright (c) 2023 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
date: 2023-07-16
publication date: 2023-07-16
starting page: e26
ending page: e26
doi: 10.37711/rcie.2023.3.2.26

Municipal management and generation of public value in the district of San Martín de Porres, Lima, Peru
type: item
description: Objective. Determine the relationship between municipal management and public value in the district of San Martín de Porres, Lima (Peru). Methods. The research was applied, with a descriptive-correlational approach and a non-experimental cross-sectional design. An anonymous questionnaire with structured responses on a Likert scale was used as a data collection instrument. The sample consisted of 246 citizens and the information was processed using Spearman's rho nonparametric statistic. Results. The correlation tests performed conclude that there is a significant relationship between the variables investigated (p-value < 0.05) on a very strong scale (rs = 0.809), leading to the acceptance of the alternative hypothesis (Ha): municipal management is significantly related to public value in the San Martin de Porres district of Lima. Conclusions. Both municipal management and public value have score values that are below the mean, x=2.31 and x=2.14 respectively. Likewise, we can state that public management and public services have a moderate significant relationship (p-value < 0.05, rs = 0.690); with management results a very strongsignificant relationship (p-value < 0.05, rs = 0.776) and with trust a very strong significant relationship (pvalue < 0.05, rs = 0.814).
subject: Artículos Originales
  topic: section
subject: municipal management
  topic: keywords
subject: public value
  topic: keywords
subject: public services
  topic: keywords
subject: result
  topic: keywords
subject: trust
  topic: keywords
creator: Luis Tomás Blanco Del Rosario
creator: César Augusto Huamán Ramírez
rights: Copyright (c) 2023 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
date: 2023-07-03
publication date: 2023-07-03
starting page: e25
ending page: e25
doi: 10.37711/rcie.2023.3.2.25

Control and budgetary programming of works by direct administration of the Huánuco Regional Government
type: item
description: Objective. The objective of the research was to analyze the relationship between budgetary control and the programming of execution of works by direct administration of the Huánuco Regional Government, 2018. Methods. This was an applied research with a quantitative approach and a descriptive correlational non-experimental correlational level. The type of sampling was non-probabilistic and the instrument applied, the survey, was administered to 12 workers in the accounting area of the Huánuco Regional Government. Results. The proposed general hypothesis was verified and statistically accepted, obtaining a percentage of 65.40%, which shows that budgetary control is significantly related to the scheduling of works execution. Conclusions. The analysis carried out has shown a close relationship between budget control and the programming of works execution by direct administration in the Regional Government of Huánuco. The results obtained suggest that there are economic events with multiple irregularities and that constant professional training on budget control by the regional government is needed.
subject: Artículos Originales
  topic: section
subject: control
  topic: keywords
subject: execution
  topic: keywords
subject: work
  topic: keywords
subject: budget
  topic: keywords
subject: programming
  topic: keywords
creator: Lister Piundo Flores
rights: Copyright (c) 2023 Innovacion Empresarial https://creativecommons.org/licenses/by/4.0
date: 2023-02-07
publication date: 2023-02-07
starting page: e24
ending page: e24
doi: 10.37711/rcie.2023.3.1.24