Común Rojas G, Ramón Vilcas LA, Rivera López C del P, Martel-Carranza C. The neuromarketing of K-pop: an art that seduces teenagers?. Innovación Empresarial [Internet]. 2023Feb.12 [cited 2025Apr.19];3(1):e21. Available from: http://revistas.udh.edu.pe/index.php/rcie/article/view/21e