Malpartida Barrueta RC, Soto Espejo S, Linares Beraun WG, Martel-Carranza CP, Torero Solano de Martel NZ. Visual merchandising and the customer’s buying decision. Innovación Empresarial [Internet]. 2022Jan.3 [cited 2025Apr.19];2(1):e7. Available from: http://revistas.udh.edu.pe/index.php/rcie/article/view/7e